JSW Steel looks to raise share in domestic coil-coating segment, launches JSW Radiance
<p><img title="1598600640679127.png" alt="6.png" src="/ueditor/php/upload/image/20200828/1598600640679127.png"/></p><p>JSW Steel on Thursday said it is looking to increase its share in the domestic coil coating business with the launch of brand JSW Radiance. In a statement, the company said it sees opportunity for anti-microbial coated steel products in India amid the COVID-19 pandemic.<br/><br/>"Color-coated coils with properties like anti-microbial and anti-dust have opened new opportunities for the product segment to grow in India within the new normal. JSW Steel begins national roll-out of JSW Radiance colour-coated steel," JSW Steel said without disclosing its current market share.<br/><br/>It said the company expects a larger play in the specialty coil-coating business.</p><p><br/></p><p>The firm added that the overall Indian coil-coating business is estimated at 2.5 million tonne per annum.<br/><br/>Launched by subsidiary JSW Steel Coated Products Ltd, the company said the new product JSW Radiance is anti-microbial, anti-graffiti, anti-dust, anti-static and cool roof. The product finds application in segments like warehousing, appliances, cold storage, and hospitals.<br/><br/>Jayant Acharya, director (marketing, commercial and corporate strategy) at JSW Steel, said, "Increased consumer awareness of health and wellness-consciousness is fuelling industries to make a shift in their focus on product development."<br/><br/>He added that emerging needs vary from having dust-free roofs to a roof that keeps the inside cooler. "It opens new demand for specialised steel products like JSW Radiance, which offers a distinct benefit for customers on account of customisation with new paint systems."<br/><br/>JSW Steel Coated Products CEO Sharad Mahendra said, "We see higher volume traction for cool roof and anti-microbial steel-coated products that will help grow this category immensely."<br/><br/>Part of the USD 12-billion JSW Group, JSW Steel is the largest player of coated steel products in India.<br/></p>
28 Aug,2020
