NTN, the parent company of BCA Bearings, is pleased to announce the award of a 2019 Automotive Communication Award by the Women in Auto Care. BCA received the award in the category of Media Outreach to Non-English Speaking Audiences for our Spanish language print ad campaign and our double-sided, bi-lingual (English/Spanish) point-of-sale countermat.
One of the key goals of BCA¡¯s advertising strategy is to reach a broad and diverse audience of automobile service professionals, distributor counterpeople, and end-users with ¡°OE-Quality¡± brand messaging. A growing segment of that audience in the United States speaks Spanish as a first language and identifies very strongly with their Hispanic heritage and community.
¡°We are excited and proud to be recognized by our peers at the Women in the Auto Care¡± exclaimed Georgianne Dickey, senior manager of product and marketing communications, ¡°Our Spanish-language materials have received an extremely positive response from our distributors and their end-user customers, and we will continue to rollout materials that pay respect to the diverse communities that recommend, install and use our products.¡±
Presented at the annual Women in Auto Care Awards Ceremony and Reception, during the recent 2019 AAPEX show in Las Vegas, NV, this award category recognizes companies and/or agencies that provide outstanding media outreach to non-English speaking audiences. Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.
