ELON MUSK¡¯S MODEL Y SUV BRINGS MORE TESLA TO MORE MASSES
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The ¡°Performance¡± version of the Model Y, due out in fall 2020, will go from 0 to 60 mph in a blistery 3.5 seconds, and offer 280 miles of range for a cool $60,000. And it has three rows, with room for seven.
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<span class="lede" style="box-sizing:border-box;border:0px;font-variant:inherit;font-stretch:inherit;line-height:14px;font-family:ff-oxide-solid-web, OxideSolidOT, oxidesolidot-webfont, HelveticaNeue-Bold, "font-size:14px;margin:0px;padding:0px;vertical-align:baseline;letter-spacing:0.08em;text-transform:uppercase;">THE MODEL Y </span>is here, and <span style="font-family:inherit;"><span style="box-sizing:border-box;border-bottom:3px solid #B4E7F8;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;box-shadow:#B4E7F8 0px -4px 0px inset;">Elon </span></span><span style="font-family:inherit;"><span style="box-sizing:border-box;border-bottom:3px solid #B4E7F8;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;box-shadow:#B4E7F8 0px -4px 0px inset;">Musk</span></span> has once again shown why <span style="font-family:inherit;"><span style="box-sizing:border-box;border-bottom:3px solid #B4E7F8;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;box-shadow:#B4E7F8 0px -4px 0px inset;">Tes</span></span><span style="font-family:inherit;"><span style="box-sizing:border-box;border-bottom:3px solid #B4E7F8;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;box-shadow:#B4E7F8 0px -4px 0px inset;">la</span></span> may be the most exciting car company on the planet¡ªseemingly never-ending crises and controversies notwithstanding.
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From the stage at Tesla¡¯s design studio in Hawthorne, California, Musk unveiled the baby SUV, which shares about three-quarters of its parts with the <span style="font-family:inherit;"><span style="box-sizing:border-box;border-bottom:3px solid #B4E7F8;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;box-shadow:#B4E7F8 0px -4px 0px inset;">Model 3 sed</span></span><span style="font-family:inherit;"><span style="box-sizing:border-box;border-bottom:3px solid #B4E7F8;border-top-style:initial;border-right-style:initial;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;box-shadow:#B4E7F8 0px -4px 0px inset;">an</span></span>. But it¡¯s a bit bigger, with three rows and room for seven passengers. You can now preorder the car via Tesla¡¯s website, if you put down $2,500.
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Tesla plans to release the Model Y in four flavors. The ¡°Performance¡± version, due out in fall 2020, will go from 0 to 60 mph in a blistery 3.5 seconds, and offer 280 miles of range for a cool $60,000. The Dual Motor AWD, also slated for fall 2020, should do 0 to 60 in 4.8 seconds, hit a 135 mph top speed, and travel up to 280 miles on one charge for $51,000. Tesla promises the ¡°Long Range¡± version, also due fall 2020, will have 300 miles of range, hit 130 mph, and clock in a 5.5-second 0 to 60 sprint for $47,000. Finally: the $39,000 ¡°Standard Range¡± version, slated to arrive in spring 2021, should reach 230 miles on a charge and will have a top speed of 120 mph and a 0 to 60 time of 5.9 seconds. An important reminder, with regard to those dates: Tesla rarely hits its own deadlines, and has on multiple occasions delivered cars months or even years behind schedule.
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When Musk took the stage Thursday¡ªdressed in all black, with custom Tesla-branded Nike sneakers¡ªhe started off talking history. "There was a time when <a href="https://www.wired.com/tag/electric-vehicles/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">electric cars</a> seemed very stupid,¡± he said. He brought out Tesla¡¯s past autos, one by one: the <a href="https://www.wired.com/2007/03/first-tesla-roa/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">two-seat Roadster</a>, the <a href="https://www.wired.com/2012/06/tesla-model-s-drive/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Model S sedan</a>, the <a href="https://www.wired.com/2015/09/tesla-model-x-suv-reveal-specs-price/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Model X SUV</a>, and the <a href="https://www.wired.com/story/tesla-model-3-more-than-electric/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Model 3</a>. Plus, some cars-to-be: <a href="https://www.wired.com/story/tesla-new-roadster/?mbid=BottomRelatedStories" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">the new Roadster</a> and <a href="https://www.wired.com/story/tesla-truck-revealed/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">the Semi</a>, both of which Tesla says will go into production next year. Musk talked about how Tesla built a factory in Fremont, California, and a <a href="https://www.wired.com/2016/07/tesla-gigafactory-elon-musk/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">battery ¡°Gigafactory¡± outside Reno</a>, Nevada, and the under-construction factory in Shanghai.
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Musk harped on the difficulty of mass manufacturing cars, saying they¡¯ve proved 100 times harder to build than design. ¡°2018 felt like aging five years in one,¡± he told the audience. ¡°Honestly, it was really intense." It¡¯s not the first time he¡¯s acknowledged the how arduous the process is. He warned that building the Model 3 would be ¡°production hell.¡± Reports from inside Tesla <a href="https://www.wired.com/story/elon-musk-tesla-life-inside-gigafactory/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">suggest he was right</a>. But Musk also noted that in about a year¡¯s time, Tesla will have produced a million vehicles.
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The Model Y comes at an interesting moment for Tesla. After a year of upheaval, Muskian <a href="https://www.wired.com/story/elon-musk-twitter-stock-tweets-libel-suit/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Twitter flame wars</a>, and <a href="https://www.wired.com/story/elon-musks-sec-settlement-could-have-gone-so-much-worse/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">lawsuits</a>, Model 3 production is <a href="https://www.wired.com/story/tesla-elon-musk-very-good-year-model-3/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">finally going smoothly</a>, and the automaker posted profits in <a href="https://www.wired.com/story/tesla-q3-production-numbers/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">the third</a> and <a href="https://www.wired.com/story/tesla-q4-2018-profits-elon-musk-model-y/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">fourth quarters</a> of 2018¡ªits first such repeat performance. Last month, Musk announced Tesla would finally start selling <a href="https://www.wired.com/story/tesla-model-3-35000-price-autopilot-self-driving-stores-closing/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">a $35,000 version of the Model 3</a>, a milestone price point he had promised for years.
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But along with the rest of the industry, Tesla is facing a tightening market now, and Musk has said he doesn¡¯t expect the company to be profitable in the first quarter of this year. To offer that $35,000 Model 3, Tesla had to cut costs, and announced <a href="https://www.wired.com/story/tesla-model-3-35000-price-autopilot-self-driving-stores-closing/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">it would close most of its stores</a> and move its sales model entirely online. Then, earlier this week, <a href="https://www.tesla.com/blog/update-Tesla-stores-and-pricing" target="_blank" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">it walked that back</a>, saying it would keep more stores open, but raise prices on all its cars by about 3 percent on average (but still offer that baseline $35,000 Model 3).
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What¡¯s exciting about the Model Y, from Tesla¡¯s perspective, is that it¡¯s positioned to push the automaker much further into the mass market. SUVs, you see, are mega-popular¡ªthe fastest growing vehicle segment in the US. So much so that Ford and General Motors have given up on the idea of selling regular cars to Americans. ¡°We¡¯ll probably do more Y than S, X, and 3 [sales] combined,¡± Musk said.
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And because the Model Y is relatively inexpensive, it could reach the vast swaths of the market that can¡¯t afford a luxury car, are interested in electric, and want something roomier than a sedan. ¡°The Model Y represents Tesla¡¯s biggest opportunity yet. Its price and body style should resonate with the majority of today¡¯s car buyers,¡± says Karl Brauer, an industry analyst with Kelley Blue Book. ¡°This also makes the Model Y the most important vehicle in Tesla¡¯s history.¡±
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Meanwhile, though, <a href="https://www.wired.com/story/california-ban-fossil-fuel-cars/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">prodded by regulators around the world</a>, the rest of the auto industry has started to buy into this whole electric power thing. And they¡¯re coming with SUVs: <a href="https://www.wired.com/story/audi-etron-review/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Audi¡¯s E-tron</a> and <a href="https://www.wired.com/story/jaguar-ipace-electric-suv-review/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Jaguar¡¯s i-Pace</a> are already on the market. <a href="https://www.caranddriver.com/news/a19125519/porsche-mission-e-cross-turismo-wagon-concept-news/" target="_blank" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Porsche</a>, <a href="https://www.wired.com/story/bmw-electric-suv-ix3/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">BMW</a>, <a href="https://www.caranddriver.com/news/a15338939/crozz-fit-volkswagen-announces-production-ev-crossover-for-2020/" target="_blank" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Volkswagen</a>, Volvo, and <a href="https://www.wired.com/story/mercedes-eqc-electric-suv/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Mercedes</a>are preparing similar offerings. Newcomers like <a href="https://www.wired.com/story/rivian-wants-to-do-for-pickups-what-tesla-did-for-cars/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Rivian</a> and <a href="https://www.wired.com/story/byton-k-byte-concept-electric-self-driving/" style="box-sizing:border-box;border-width:0px 0px 3px;border-top-style:initial;border-right-style:initial;border-bottom-style:solid;border-left-style:initial;border-top-color:initial;border-right-color:initial;border-bottom-color:#B4E7F8;border-left-color:initial;border-image:initial;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;margin:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;text-decoration-line:none;transition:background 0.15s cubic-bezier(0.33, 0.66, 0.66, 1);word-break:break-word;word-wrap:break-word;background-color:transparent;box-shadow:#B4E7F8 0px -4px 0px inset;">Byton</a> are jumping in. Tesla has been selling those million cars at a time when there were few other compelling electric options. Now it¡¯s got to win buyers not just to battery power, but to Tesla specifically.
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Referring to his not quite subtle naming of his cars the Model S, 3, X, and Y, Musk said, ¡°We are bringing sexy back, quite literally." But like anyone inching toward full adulthood, Tesla is starting to rely less on sex appeal, and more on wisdom and experience
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15 Mar,2019
